Digital marketing is a vibrant and ever changing world.
New tools and strategies are being developed all the time, but there’s few channels that are the strongest pillars of marketing and can be called foundations stones of Digital marketing.
Customer Value Journey
The Customer Value Journey is the strategic foundation of Digital Marketing. It’s the master template upon which every other digital marketing discipline and tactic is built. It simply shows the stages through which a customer goes through.
Search Engine Marketing
The Search Engine Marketing is a powerful digital marketing tool to acquire traffic by using paid channels. If you can master traffic acquisition, you have a solid foundation for higher sales and growth.
Email Marketing
Display Ads & Remarketing
At its core, display advertising seems simple: put visual ads around the web and capture traffic, leads and sales. But anyone who’s ever run a display advertising campaign knows that actually producing results isn’t always as easy. It is also well known that a big portion of the $$ is in re-marketing.
Search Engine Optimization
Search Engine Optimization has radically changed in the last few years. Today, search engine optimization (SEO) can boost your website’s traffic and visitors’ trust. It offers free organic traffic.