Display advertising is more effective at building awareness and driving engagement.
The right display ads can be powerful marketing tools that reach your customers at just the right time and place.
Display advertising is a fancy name for banner ads - the graphic ads that you see on websites that advertise other businesses. They help in:
- Getting your name out to people who do not know about you. People will come to know about your business
- They will force them to come back again and again
A Display Network is like an advertising middleman that connects businesses with websites to sell their ads.
It is often said that "as compared to marketing, there is more money in Remarketing via Display Ads"
You should remarket to the following
Casual Visitors
A casual visitor is someone who comes into your business for the first time.
Regular Visitors
A regular visitor to your product pages, who has viewed them recently.
Who abandoned cart
Visitor who added something to the cart and then abandoned it. Bring them back by remarketing.
Existing Customers
You can easily target your existing customers to cross-sell or upsell products.
Remarketing is a way to connect with people who previously interacted with your website.
Retargeting/Remarketing is an incredibly powerful tool that you're already familiar with. Do you know how sometimes when visiting websites and browsing for a few days afterwards you may see another banner ad on other sites similar to ones visited before? That's retargeting!
Often, customers aren't quite ready to buy or submit a lead form when they first visit your website.
Retargeting allows you to stay top of mind with those potential customers. You can advertise with simple brand awareness ads, or you can get more granular and advertise specific products or services if users have been to certain pages on your site.
Loriana Hernandez
I think the Eight Pillar Marketing team really helped me out a lot. The search engine optimization work they did was amazing and worth the money I paid them. They will also help you promote your website and get you a lot of traffic.
Nishtha Jolly
EPM team helped in pushing our brand on top of the Local SEO and Search pack. They were dedicated and hardworking to make sure that we were satisfied with the result. Earlier, my brand had zero visibility. They were able to get me on top of the local search on Google and Bing for my area and were able to snatch traffic from my competitors and boost my sales.
Manav Sukhi
I purchased an auto car wash centre. Being purely a local business, it hardly had any online presence. Jay and his team pushed my Desert Auto Spa website on top of local search for ‘Best Car Wash Scottsdale’ and ‘Car Wash coupons in Scottsdale’ and ‘Best Car wash near me’. The result, number of leads and customers that helped me establish my business firmly. A team that knows what they are doing.
Steve Delaney
My company deals in Ground Protection Mats. We have a strong email database and we choose Jay to do our email marketing. He successfully added an email funnel to our software, automated all the email sequences from the first touchpoint till remarketing our services. We were provided monthly reports showing the work being done by his team. Highly recommend him.
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