Build relationship with new prospects and convert them into loyal & repeat customers.
Customer Value Journey is the process every prospect goes through to become a new customer.
Every customer journey passes through these important stages:
- Awareness - Your customers must know you exist.
- Engagement - Start developing relationships with your prospect.
- Subscribe - Get permission so that you may contact them later.
- Convert - Acquire this new customer. Profits come later.
- Excite: The purchase should develop into goodwill and trust.
- Ascend: Entice him to buy more and more often.
- Advocate: Encourage them to speak positively about your brand.
- Promote: Let them spread the word about your product & services.
Important tools of Customer Value Journey
Email Marketing
Content Marketing
Search Marketing
Digital Advertising
How to move prospects through the Customer Value Journey
Every customer has a journey as they go through the process of becoming and remaining your loyal fan. Moving them seamlessly from one stage to the next is the key because it can make or break whether you earn their business or not.
This concept was first introduced in 2012 by Jim Novo while he worked at Microsoft; this approach became known as Customer Value Journey mapping (or CVM).
Within each step on that map are touchpoints when customers take actions based on what's happening around them. These points represent opportunities where marketers could influence behaviour to acquire a customer for life.
Loriana Hernandez
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Nishtha Jolly
EPM team helped in pushing our brand on top of the Local SEO and Search pack. They were dedicated and hardworking to make sure that we were satisfied with the result. Earlier, my brand had zero visibility. They were able to get me on top of the local search on Google and Bing for my area and were able to snatch traffic from my competitors and boost my sales.
Manav Sukhi
I purchased an auto car wash centre. Being purely a local business, it hardly had any online presence. Jay and his team pushed my Desert Auto Spa website on top of local search for ‘Best Car Wash Scottsdale’ and ‘Car Wash coupons in Scottsdale’ and ‘Best Car wash near me’. The result, number of leads and customers that helped me establish my business firmly. A team that knows what they are doing.
Steve Delaney
My company deals in Ground Protection Mats. We have a strong email database and we choose Jay to do our email marketing. He successfully added an email funnel to our software, automated all the email sequences from the first touchpoint till remarketing our services. We were provided monthly reports showing the work being done by his team. Highly recommend him.
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