“Information is the oil of the 21st century, and analytics is the combustion engine.” – Peter Sondergaard
The value of digital analytics is in its ability to provide data-driven insights.
The more information available, the better for businesses that want their strategies and decisions supported by accurate metrics.
Fortunately, data and analytics don’t have to be scary. In fact, it can be fun if you know how to turn all those numbers and reports into actionable intelligence you can use to grow your business.
The challenge most people struggle with is how to turn numbers into meaningful decisions. Static numbers, in and of themselves, are meaningless.
Few Digital Analytics tools to provide valuable insights
Google Analytics
Together with Google Search Console and Google Tag Manager, it provides valuable data & insights.
Google Adwords
Get a more intimate understanding of how users from your Google Ads campaigns interact with the site.
Facebook Analytics
Facebook Insights is an inbuilt tool to provide valuable data about social interactions and how your ads are performing.
Spreadsheets
Spreadsheets are one of the most traditional forms of data analysis if you know how to use.
How insights from your data helps in re-aligning your marketing strategy?
How can you find out if a potential buyer is more likely than not going to buy? Insights from the data on their past behaviour online and on your e-commerce store are very helpful.
By following their journey, you can send them tailored messages and offers for these specific people.
Once you understand the overall health of your business and where things are working (or not), you can begin to use the right metrics for problem-solving.
Loriana Hernandez
I think the Eight Pillar Marketing team really helped me out a lot. The search engine optimization work they did was amazing and worth the money I paid them. They will also help you promote your website and get you a lot of traffic.
Nishtha Jolly
EPM team helped in pushing our brand on top of the Local SEO and Search pack. They were dedicated and hardworking to make sure that we were satisfied with the result. Earlier, my brand had zero visibility. They were able to get me on top of the local search on Google and Bing for my area and were able to snatch traffic from my competitors and boost my sales.
Manav Sukhi
I purchased an auto car wash centre. Being purely a local business, it hardly had any online presence. Jay and his team pushed my Desert Auto Spa website on top of local search for ‘Best Car Wash Scottsdale’ and ‘Car Wash coupons in Scottsdale’ and ‘Best Car wash near me’. The result, number of leads and customers that helped me establish my business firmly. A team that knows what they are doing.
Steve Delaney
My company deals in Ground Protection Mats. We have a strong email database and we choose Jay to do our email marketing. He successfully added an email funnel to our software, automated all the email sequences from the first touchpoint till remarketing our services. We were provided monthly reports showing the work being done by his team. Highly recommend him.
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