The best tool for engagement, direct sales, generating traffic, and getting referrals.
The purpose of email marketing is to move your customers from one stage of the “value journey” to the next.
There are three types of emails that you’ll rely on as an email marketer.
- Transactional – to provide customer service.
- Relational – to engage subscribers and nurture relationships.
- Promotional – for generating sales.
Email marketing can generate great ROI for businesses when used in conjunction with a clear strategy aimed at increasing engagement through personalization.
Various types of emails to help you scale your client relationship
Order Received
Shipping Notices
Account Creation
Support Tickets
Blog Article Emails
Promotional Alerts
Product Release
How to use Email Marketing to keep the conversation going with your clients.
To learn how to master email marketing, you should first understand the different types of emails that can be used.
These include newsletters and promotional or transactional messages sent at regular intervals such as daily or weekly.
The other type of campaign is triggered by an event happening with one subscriber which leads to another message being sent containing individually tailored content based on what this person has done previously.
Last but not the least, you can chase the customers who left something in their cart by using Abandoned cart emails after a set of hour/s. This is the easiest way to entice them with some offer and bring them back to the abandoned cart.
Loriana Hernandez
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Steve Delaney
My company deals in Ground Protection Mats. We have a strong email database and we choose Jay to do our email marketing. He successfully added an email funnel to our software, automated all the email sequences from the first touchpoint till remarketing our services. We were provided monthly reports showing the work being done by his team. Highly recommend him.
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